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Shaping your video marketing strategy

Most marketers understand that video marketing is best for them. Yet they have been using it without recording results. Others want to get started and still can’t guarantee results. But is it that video marketing does not deliver results? Of course not. There are those already reaping a lot from the SEO strategy What do they do to make it work? Conducting research on this topic will get you the real answers. I got something of help hereof.

1. Create good videos in the first place

In search engine optimization, we insist on creating quality content before you can think of optimizing it. Same case for video marketing. Create quality videos before you can optimize them. Good videos will be easier to market. Work on video graphics and clarity using HD cameras. Remove the unnecessary bits and make it as short as possible. Utilize the many video editing features to add value to your video. Go that extra step and make a worth it investment. It’s the only way up the ladder.

2. Tutorial videos help

There are many video types that you can use on your site but tutorial videos are the most basic. Your clients want to learn more about your services or products. So, how about you showing them all about your offer? It’s also an opportunity to showcase your expertise or state of the art equipment earning you some authority in the industry. Tutorials when they are well done attract more traffic. Who doesn’t want to learn about how to conduct certain tasks?

3. Video analytics

Analytics should not only apply to your written content. You need to know how your video is performing online to understand where you are failing and what needs improvement. Getting the data such as when your videos are mostly watched, the origin of the viewers and the amount of viewers is helpful. You can then understand how to expand your viewers’ base.

4. Understand the viewers

Don’t expect that people are going to just watch whatever you want them to see. Come on, everyone got a better thing to do. Realizing what the audience wants to watch is the first step to successful video SEO. There are certain things that your viewers want to see. Research on that and prepare a relevant video. Don’t make it long though, you can cut it into small chunks for easier understanding by the audience.

5. Say no to advert orientation

Your videos should not appear to be more of advertisements. People get bored by that stuff. They would appreciate something out of creativity and showcasing of facts and reality events.

Prompting your video on YouTube requires a lot of work. Make sure you link your other videos for your viewers to see more of you.